Category

Loyalty and guest experience

10 articles from the Katalyst team.

Google Business Profile for restaurants — a phone showing a restaurant's Google listing with call, directions, save and website buttons, menu and photo highlights, hours and a star rating breakdown, beside a profile optimisation checklist
Loyalty and guest experienceJuly 16, 2026

The order link on your Google profile isn't yours by default

Google shut off Q&A in November 2025, and being open at search time now outranks review count. What actually moves a restaurant listing in 2026.

Lucas Hartwell
Restaurant online reputation and reviews — a reviews dashboard showing an overall rating, star breakdown, recent guest reviews, and a reputation checklist
Loyalty and guest experienceJuly 9, 2026

Restaurant reviews and online reputation: what actually moves revenue

The Harvard finding on stars and revenue, why recency now beats volume, how to respond, and the review-generation tactics that violate the rules.

Lucas Hartwell
Restaurant email and SMS marketing — grow a quality list, segment your audience, email and SMS best practices, automations, metrics, and compliance
Loyalty and guest experienceJune 27, 2026

Restaurant email and SMS marketing: turning your guest list into repeat visits

Why owned channels beat paid, the open-rate and ROI numbers, how to build the list, the automations that matter, and the consent rules you can't skip.

Lucas Hartwell
Gift cards: the high-margin revenue channel — float, breakage, overspend, and new-guest acquisition, with the math on a $100 gift card
Loyalty and guest experienceJune 21, 2026

Gift cards: the high-margin revenue channel most restaurants ignore

Breakage, overspend, float, and new-guest acquisition — the four ways gift cards make money, why digital changes the math, and how to actually run a program.

Lucas Hartwell
How to reduce restaurant no-shows — the cost of an empty reserved table and the reminders, credit-card holds, and deposits that reduce no-shows
Loyalty and guest experienceJune 19, 2026

How to reduce restaurant no-shows: reminders, holds, and deposits that actually work

The real cost of an empty reserved table, the mitigation tactics ranked by measured impact, and how to apply them without scaring off your regulars.

Lucas Hartwell
How to launch a restaurant loyalty program that pays for itself — six launch steps, program economics, and reward structure examples
Loyalty and guest experienceJune 13, 2026

How to launch a restaurant loyalty program that pays for itself

The repeat-guest math, the program structures that fit each concept, what rewards should cost, and the launch sequence that gets members to visit four.

Lucas Hartwell
Barista handing a coffee across the counter to a regular guest
Loyalty and guest experienceMarch 31, 2026

Beyond the first order: how to turn ‘incremental visits’ into lifetime regulars

Turn ‘incremental visits’ into lifetime regulars with Katalyst’s guest engagement tools.

Jamie Aliperti
Guest scanning a phone-based loyalty rewards card at the counter
Loyalty and guest experienceMarch 15, 2025

Why loyalty programs are a game-changer for restaurants in 2025

AI-powered loyalty programs go far beyond punch cards: personalized rewards, lifetime-value uplift, POS-integrated experiences, and real-time customer analytics.

Jamie Aliperti
Restaurant guest enjoying a loyalty perk at the table — a treat sent compliments of the house
Loyalty and guest experienceJuly 17, 2024

Why loyalty programs are a game-changer for restaurants

How Katalyst’s loyalty program — granular accelerators, open API, and seamless POS integration — drives repeat visits, customer insight, and bottom-line revenue.

Dan Roland
Restaurant host station showing reservations and table management synced to loyalty program
Loyalty and guest experienceJuly 17, 2024

Leveraging native reservations and table management to enhance loyalty programs

Why native reservations and integrated table management are the data foundation for loyalty programs that actually drive repeat visits.

Scott Bleczinski