Pizza is the most operationally distinct restaurant category in the US. Average ticket sits at $20–35 dine-in and $25–50 delivery — small, but volume is high. Food cost runs 28–32%, two to four points better than typical full-service because the ingredient list is short and predictable. Net margins are 8–15% in well-run operations, with the highest-margin concepts getting there through delivery efficiency rather than menu price.
The structural fact every pizza operator deals with: the category is delivery-skewed unlike any other. A coffee shop is dine-in plus to-go. A casual full-service is mostly dine-in. A pizzeria is 40–65% delivery, sometimes higher in dense urban markets. That changes everything about how the kitchen runs, how the POS routes tickets, how the team is staffed, and which margin-eating decisions matter most.
Third-party marketplaces (DoorDash, Uber Eats, Grubhub) typically charge 18–30% commission per order. On a $30 delivery ticket, that's $6–9 going to the marketplace — sometimes more than your food cost. The math is that direct online ordering through your own domain produces 4–7× the contribution margin of a third-party order on the same ticket. Pizzeria operators who shift even 10% of delivery volume from third-party to direct see net margin improvements of 1–3%, which on a $1M operation is $10K–$30K of pure contribution.
Friday and Saturday nights produce 35–50% of weekly revenue for most pizza concepts. The POS workflow has to handle that surge without losing tickets or breaking modifier complexity. Most failure modes operators describe — orders missed, modifiers dropped, half-and-half splits priced wrong — trace back to the POS not being designed for the modifier depth that pizza actually requires. The system should be built for the hard case, not the easy one.