The 53% Shift: Why Direct Online Ordering is No Longer Optional

According to a recent industry study by NRN and Restaurant Business, 53% of restaurant leaders are now actively trying to shift their customers from third-party marketplaces to their own direct ordering channels. The message is clear: the "honeymoon phase" with third-party apps is over, and the era of reclaiming your margins has begun.

While third-party platforms are great for discovery, they come at a high cost—not just in commissions (often 15-30%), but in the loss of customer data. When a guest orders through a marketplace, you don’t own the relationship; the app does.

To thrive in a "digital-first" hospitality future, operators need to turn "crave-worthy into clickable" on their own terms. This means having a native online ordering system that is as seamless as the big apps but keeps the profit where it belongs: with the restaurant.

The Katalyst Solution: With Katalyst Native Online Ordering, we help you bridge the gap.

• Keep 100% of the Revenue: Say goodbye to middleman fees on every order.
• Own Your Data: Capture guest emails and preferences automatically to build your own marketing list.
• Unified Operations: Orders flow directly into your POS, eliminating "tablet hell" and reducing kitchen errors.

Don’t let third-party apps sit between you and your profit. Join the 53% of leaders taking back control. Learn more about Katalyst Online Ordering here.

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